penguin and panda updates

Google Algorithms

Google Penguin :

It is deal in link (quality link, no link farming). It is decreasing the rankings of those websites which use black hat SEO techniques or not follow the Google guidelines.


Google Panda :

It is deal in content (unique and original). It is reduce the ranking of low quality website, which copy content from other websites or other else.

google analytics and webmaster

Google Analytics :

It is a Google tool that is analyzing the data in the form of traffic conversation lead and page view. Google Analytics can track visitors from all refer, including search engine, social networks etc.

It uses Google analytic code in the form of java script. We paste this code inside the head and body tag. It is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources.


      i.        Visitor Reports
     ii.        Web traffic Reports
    iii.        Details of Keywords
   iv.        Content
    v.        Conversions

 Google Webmaster Tools :  GWMT is used to add new website to the Google to submit and  indexing. It is submit and check sitemap, robots.txt.


      i.        Crawl Errors
     ii.        Links
    iii.       Blocked URLS
    iv.        Fetch as Google

Boats Crawler in SEO

Boats/ Crawler in SEO

A search engine crawler or boats are same, it works is collect the data from website or indexing the website all content, image or link etc.

Bots name:

User-agent: Google            # Google

User-agent: Googlebot         # Google

User-agent: Slurp             # Yahoo

User-agent: Teoma             # Ask

User-agent: askjeeves         # Ask

User-agent: MSNBot            # MSN

User-agent: Grub              # Wiki

User-agent: atn               # All That Net

User-agent: digger            # Diggit!

User-agent: informant         # Search the web

User-agent: infoseek          # Infoseek

User-agent: lycos             # Lycos

User-agent: marvin            # Infoseek

User-agent: robozilla         # Mozilla

User-agent: scooter           # AltaVista

User-agent: smartspider       # Travel-Finder

User-agent: spider_monkey     # MPRM Group

Search Engine                               Crawler/bots name

1.       Google                                  google bot
2.       Yahoo                                    yahoo slurp
3.       MSN                                       msn bot
4.       ASK                                         teoma
5.       Altavista                                 scooter
6.       Excite                                      Architext spider
7.       Looksmart                              mantra agent
8.       Bing                                         bing bot
9.       Alexa                                       ia_archiver
10.   Yandex                                    yandex bot
11.   Ink toni.com                           slurp   

black hat seo

What is Black Hat SEO?

Black Hat SEO is the use of techniques that are un-acceptable to search engine. It is a ill-legal technique of SEO.

Top Black Hat SEO Techniques

*      Hidden Content:  Activity of putting keyword and content in the web page which is not visible to user but can be easily read and crawled by search engine. This content will not be visible to the  user of the site

*      Meta Keyword Stuffing:  When a page is stuffed with lots of keywords in the metatag and content in the website, is your keyword stuffing. A site is using spam techniques in an attempt to improve its ranking.

*      Doorway or Gateway Pages: It is a act of creating one or two page website with very little content and is link to another website. Doorway or Gateway pages are fake pages designed for search engines and not for the user.

*      Link Farming: Activity of creating multiple links to your website which is redirected to other website that may be useful or irrelevant for the user. Link farms or free for all (FFA) pages have no other purposes than to list links of unrelated websites.

*      Cloaking: It is act of serving webpage to search engine spider different from human visible webpage. The programmer writes content for search engine purpose but not for the people.

*      Page Hacking:  It is activity of creating copy of a popular website and when user click the links it’s redirected to unrelated website.

*      Mirror website: It is act of creating multiple site on different domains with similar content and link.
*      Sybil Attack: It is act of creating multiple site at different domain which link each other.

*      Duplicate Content: Creating WebPages or website with duplicate content from other website.

*      Spamming Footer Link: Putting keywords targeted link in footer which has no use for user.

*      Invisible Link: It’s just like hidden text in which we hide the links in web pages which is not seen by human but crawled by search engine.

Increase Page Rank

Increase Page Rank

1. High Quality Content:

For increase Page Rank of your website then you must have unique quality content.

2. Site Submitting:

For increasing Page Ranking you must need to submit your site on different search engine.

3. Keep Updating:

You need to keep content fresh and unique of your website and update your website to increase page rank.

4. Social Bookmarking:

Bookmark your Site on different Social Sites like Directory submission, Article submission.

5. Website Advertising:

You can do Ad-posting for your website on different site.