Google Analytics :
It is a Google tool that is analyzing the data in the form of traffic conversation lead and page view. Google Analytics can track visitors from all refer, including search engine, social networks etc.
It uses Google analytic code in the form of java script. We paste this code inside the head and body tag. It is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources.
i. Visitor Reports
ii. Web traffic Reports
iii. Details of Keywords
iv. Content
v. Conversions
Google Webmaster Tools : GWMT is used to add new website to the Google to submit and indexing. It is submit and check sitemap, robots.txt.
i. Crawl Errors
ii. Links
iii. Blocked URLS
iv. Fetch as Google
