SEARCH ENGINE OPTIMIZATION
What is SEO?
It is a backend program. Search engine optimization is the process of improving your website ranking within the search engine with specific keywords.
SE – search engine (Google and Yahoo.com or Bing search engine)
Optimization – concise & brief, browser compatible, light weighted.
Technique of SEO
1. On-Page Optimization
2. Off-Page Optimization
Types of SEO
1. White Hat
2. BlackHat
3. Gray Hat
Difference between HTML and XML
1. HTML is designed to display the data. XML is designed to store n transport the data.
2. HTML is a presentation language and XML is neither programming language nor a presentation language.
3. HTML is case insensitive and XML is case sensitive.
4. HTML has its own predefined tags. XML tags invented by the author of the XML document.
5. HTML is not strict if the user does not use closing tags but XML makes it mandatory for the user close each tag.
Types of S.E (search engine)
Primary – google , yahoo
Secondary – alexa, bing,
Local – yellowpages, justdial
