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Friday, 3 July 2015

On-page and Off-page SEO


What is On-Page?


On-page SEO is a technique by which we optimize the website. It is like about content of the page , title tag , the url and the image alt text. on-page SEO works within your blog/website.

On-Page SEO Activities
1) Write unique keyword rich Title Tag
2) Meta Description
3) Meta Keywords
4) Easy URL Structure for with keyword
5) Keyword Research
6 ) H1,H2,H3,H4 Tags ( include your main keywords)
7) Effective use of robots.txt file
8) XML & HTML Sitemap
9) Alt Tags for images
10) Internal Linking of web pages
11) Choose best file names with your keywords
12) Your Mobile site version
13) Keep your code as simple as you can
14) Keyword Density
15) Google Video Sitemap creation


What is Off-Page?


Off-page SEO is a technique by which we promote the website by using SMO, Ad-Posting, Blogging, by writing Articles, forum etc.

Most important off page SEO activities
a)      Directory submission
b)      Social bookmarking
c)       Search engine submission
d)      Blogging
e)      Blog commenting
f)       Link baiting
g)      Photo sharing
h)      Video marketing
i)        Business review
j)        Local listing
k)      Article submission
l)        B2b portals site listing
m)    Answer question
n)      Forum posting
o)      Social network site